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Real Estate
Agents Cite Effectiveness of Promotional Products in Marketing to Buyers and Sellers In an industry facing tremendous pressure, how do real estate agents market themselves to gain an edge? To find out, Promotional Products Association International (PPAI) surveyed more than 700 attendees at the 2007 National Association of Realtors Expo in Las Vegas, Nevada. The results of the PPAI survey demonstrate that nine out of 10 Realtor companies use promotional products as part of their marketing efforts, and more than 70 percent of real estate agents rated promotional products as “effective” or “extremely effective.” In addition, nearly 95 percent of those surveyed mentioned that promotional products are included in the budget right from the beginning and are purchased as and when needed |
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Five Purposes for Promotional Product Usage Among Real Estate Agents Include:
- To increase name
recognition (cited by 62 percent of respondents) “In a world that is increasingly high-tech, real estate agents rely on promotional products because they are high-touch,” said Stan Breckenridge, MAS, PPAI Chairman of the Board and vice president of marketing for Moderne Glass, Inc. “When you add the high-touch element of promotional products to the marketing mix, it is possible to reach each customer on an individual basis, and that personal touch is particularly important when you’re helping people make the single biggest purchasing decision of their lives.” |
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Five Ways In Which Real Estate Agents Measure The Success Of The Use of Promotional Products Are:
- 47 percent of respondents use sales
growth |